VMPL
Mumbai (Maharashtra) [India]November 27: Gamitronics backs PartyNite, India's homegrown Metaverse is proud to announce a multifaceted partnership with world-renowned perfume brand Rasasi. To exponentially expand its digital footprint, the perfume giant has acquired prime virtual real estate within the PartyNite metaverse, fittingly with RasasiWorld, where fragrance and storytelling merge to deliver an unparalleled immersive experience. I named it. RasasiWorld aims to redefine the way we interact with fragrances and connect with brands.
RasasiWorld stands as an acre of land purchased as a digital collectible within the PartyNite ecosystem. It is home to Rasasi's storefront and several forests that source the highest quality agarwood alongside forests in four countries: India, Sri Lanka, Cambodia and India. Indonesia IRL. Adding a layer of interactivity within RasasiWorld, Gen-AI-powered perfumer Talha teaches you step-by-step how to create a perfume. This can be a great way for users to learn the process and run campaigns to create their own scents. This can also be activated selectively in the real world. This feature not only creates an opportunity for users to immerse themselves in RasasiWorld, but also gives them a sense of ownership and turns them into brand advocates. This activation also integrates Generative AI capabilities, which users can use to gain access to a large amount of information about perfumes, Rasasi store locations, deep understanding for connoisseurs, and instant solutions customized for all users. You can access information.
Omeir Kalsekar, Business Director of Rasasi Perfumes, said: “Oud has always been a symbol of spirituality, indulgence and healing. Through the Agarwood Metaverse, we are proud to share the legacy of oud beyond physical barriers and the fusion of traditions. We are creating a virtual realm that engages our audience.” and future technology. ” Apoorva Srivastava, Head of Marketing and Retail Operations, Rasasi Perfumes, further said, “Bringing agarwood to the Metaverse is an exciting step forward where tradition meets innovation.” “With this initiative, we are not only redefining how people experience luxury, but also celebrating cultural icons in a way that resonates with a digitally native audience.”
RasasiWorld was launched through 360-degree virtual reality screens and virtual reality headsets at Dubai's prestigious TODA (Digital Arts Theater) venue in the presence of UAE royalty, creating a blast of fuss and rapid immersion. During this period, we opened our doors to users. Experience what's in store through a 7-minute extract of content from PartyNite. The virtual land parcel will be held forever by the perfume giant, giving it a long-term window to engage with users and develop a captive audience into loyalists.
Commenting on Rasasi's groundbreaking entry into the metaverse, PartyNite founder Rajat Ojha said, “We are thrilled to be chosen as the platform for Rasasi. This collaboration is more than just an innovative marketing move. It's a game-changer that opens up a lot of use cases.” In a collaboration between Metaverse and Brands, legacy brands invest in storytelling and start cultivating a following that is always a long-term commitment, rather than a 30-second thing that is quickly forgotten. Rasai's idea is to not only immerse the audience in the storytelling, but also to nurture them with a multi-faceted immersive experience that will ultimately lead users to learn about the brand and its brand heritage. is advanced. Learn craftsmanship, gain a deeper understanding of the category, and immerse yourself in experiences such as visiting a forest, sourcing agarwood, and visiting a workshop to create a perfume that may eventually be released into the real world . You become a Rasasi advocate by default because you know the brand so well that with the help of Rasasi you also become an expert. ”
Commenting on brand engagement in the global Metaverse, Ojha said: “Imagine a brand that relies purely on the sense of smell takes its marketing a few notches higher to develop its audience. This is clearly a brand play for Gen Z and Gen Alpha. They monopolize their screen time, give them what they enjoy where they live, and build a brand, not just a video, but a story that turns users into loyalists. We are Rasasi World By adding a layer of generative AI, we can accelerate everything, bring people into the heart of your brand story, and gamify the experience. It also showcases PartyNite's technical capabilities and how we can push boundaries by bringing like-minded people together.”
He further added, “The next generation will live in 3D, if they don't already live there. And we need to prepare for that now. The Metaverse is now, and Rasasi's “Rasashi World's foray into the Metaverse is an exemplary move to embrace the evolution of 3D,” he added. By creating a digital realm that combines storytelling, interactivity and fragrance exploration, Lasasi is not just keeping up with this evolution, but setting an example of how brands can forge lasting connections with consumers. It shows. The audience. ”
Rasasi World not only offers virtual assets for purchase, but also extends the opportunity to acquire physical items, bridging the gap between the digital and physical worlds. This collaboration highlights a broader trend of brands venturing into the metaverse. For Rasasi, this marks a pivotal moment. We recognize that while fragrance is a sensory experience, the Metaverse offers innovative ways to engage consumers, tell compelling stories, and visually build brand loyalty. It's from.
Inside Rasashi World
About Gamitronics
https://gamitronics.com/
Immersive Gamitronics lid. is a pioneering theme park, VR/AR, and robotics/AI company based in Hyderabad. Founded by Rajat Ojha, the studio is committed to developing high-quality titles for both hardcore gamers and casual players. Gamitronics brings new-age thinking and an end-to-end design process to greenfield theme park projects and existing theme parks. Gamitronics recently created its own metaverse platform, PartyNite- India kaa apnaa Metaverse (India's own Metaverse). Hang out with friends as a customizable avatar, explore new worlds, meet new people, join parties, participate in events, play games, claim playable NFTs, mint, sell, dance, listen to music, and more An exciting digital parallel universe (powered by blockchain) to enjoy music, drinks, or just talk.
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